ubilab LOGO

ABOUT THE COMPANY

At the Ubiquitous Health Technology Lab (UbiLab) they design, develop, and evaluate technology that can be used with minimal burden to the user, with maximum reliability, and outstanding user experience. Zero-effort technology allows data to be collected without any attachments or markets on technology users. From our smartphones and smartwatches, to smart insulin pumps, our connected health technology collects immense amounts of data which potential are currently being explored.

CLIENT GUIDELINES

Brand Identity: Easy to use minimal design that reflects ubiquitous products
Key words: Simple, playful and clean
Logo should include the words 'Ubiquitous Health Technology Lab'

IDEATION AND BRAINSTORMING

As I designed the logo for UbiLab I made sure to carry through health care and tech company trends in all my original ideas. I looked into commonalities in both industries to pinpoint what I should include in the final logo. Throughout this process I also had the chance to meet with my client on a frequent basis to hear critiques and suggestions moving forwards.